About Us

Thank you for visiting our online store! 

Established in 1911, the California Rodeo Salinas is now one of the top 20 Professional Rodeos (PRCA) in the United States and the largest in California. Known in the rodeo world for our big arena and beautiful buckles, we are most proud of being a not-for-profit organization that gives back over $530,000 each year to local non-profits and western lifestyle/industry organizations. 

During the Rodeo, pronounced in Salinas as "Rodayo", the Official Souvenir booth is operated by volunteers and offers logo'd apparel, drink ware, home goods, jewelry, buckles and more.  We are the only retailers of Official California Rodeo Salinas Merchandise. 

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Learn more about the California Rodeo Salinas Association here: CARodeo.com